![]() ![]() What really pricked up my ears was when Markus started to talk about click-through rates and how that compared POF with Facebook. According to Hitwise stats, POF is second in the US online dating market and 1st in Canada and UK. He said that and others claim 20 million users, yet fewer than 100,000 people a day actually login and use those services. I asked what is the total number of users that POF has currently, but Markus replied that total users means nothing in the dating industry. The peak season is January, when it will grow 30% according to Markus. In terms of traffic, currently POF gets 1.2 billion page views/month, and 500,000 average unique logins per day. So technically POF is a two-person company now, but that doesn’t make quite as good a headline □ There is one former fact about PlentyOfFish that has just become a myth – Markus hired his first employee a few weeks ago! This person is doing customer service, a task previously done by Markus and his girlfriend. A May Wall St Journal article has a good general profile of Markus and his company. ![]() As well as Adsense, income now comes from banner ads and affiliate marketing. So just in earnings, POF has grown rapidly over the past year or so. He didn’t want to get specific about earnings, but he said that POF will earn $10 Million + next year (which puts it at around $30k per day). I caught up with Markus today via email and asked how the business is doing now. At the time of our last review, June 2006, PlentyOfFish was earning $10,000 per day from Google Adsense (around $3.5 M per annum). Markus Frind is the singular force behind PlentyOfFish. We’ve written before about PlentyOfFish, a leading online dating site that is run by a single person and is raking in money. ![]()
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