Two way SMS: shortcode supports replies, triggers and keywords from recipients.Business name: a personalised contact display name ensures your recipients know where the SMS is coming from immediately and identifies who is messaging.Memorable: a shorter number makes it easier for recipients to remember and text-in.Premium service: high tier service means fast, direct delivery to intended recipients.Brands can provide SMS marketing and promotions, 2FA and OTP, mobile coupons and discount codes, alert notifications, sweepstakes, contests and mobile voting all using short code. When businesses use shortcode for bulk texting, they also brand their messages with a mobile number that recipients easily remember. You can opt for a shared number or a dedicated service, depending on your SMS needs. Depending on the country, shortcodes can vary between five and eight digits in length and are specific to the allocated region. Unsurprisingly, a shortcode is a compact number that is shorter than most standard phone numbers and is used to send bulk text messages online. Related article: Sender IDs, custom words, virtual dedicated numbers, and shared numbers This might be because it may be perceived as an unrecognised number or spam marketing content. Spam: long code is more likely to be flagged as spam if the number sends a high volume of messages.Not memorable: the longer the number, the less likely recipients will remember it.Content: the opportunity to send targeted and relevant messages, such as reminders and alerts.Contact database: it’s easy to gather client information through triggers and keywords, including an opt-out option.More choice: there is the option to choose a sequence of memorable numbers within the long code depending on availability and cost.Two way SMS: long code supports two-way conversations and replies from recipients.International access: if the correct country code is entered with the long code, the number can be accessed from many different locations across the globe.Dedicated Number: there is the option to allocate a private phone number for your brand.Cost-effective: users are charged standard SMS prices.For example, mobile numbers in Australia begin with ‘04’ and contains ten digits as would the long code used by online SMS software to send texts within Australia. The length of the phone number used to send standard text messages usually comprises ten digits. Long codes look like a standard mobile phone number, and they’re designated for a user or business to send online text messages from. Related article: The Ultimate Guide to SMS Marketingĭepending on the region, long code can also be known as Response Numbers, Virtual Numbers, or Inbound Numbers. Both short and long codes can be used as a dedicated number that recipients can receive SMS from. They’re a private number used only by the account holder it can receive and reply to texts via that specific Virtual Number. For instance, SMS marketing campaigns or 2FA / 2SV (Two-Factor Authentication / Two-Step Verification) via SMS OTP (One-Time Passwords).ĭedicated numbers are an essential component for many functionalities, such as 2 Way SMS. Sender IDs are usually used for marketing and security communications that don’t require a response. Some businesses prefer a branded Sender ID instead of using the ten-digit Virtual Number assigned to an account, so recipients can instantly identify who is messaging them. Users can also personalise numbers by obtaining a dedicated number, short code, or Sender ID through a robust and secure gateway. When it comes to sending bulk SMS online, users are automatically assigned a Virtual Number that the text message comes from. SMS codes Send text messages using short vs long codesĭo you ever wonder how a brand’s name pops up on a text once you’ve opted-in to their SMS service-even if you haven’t received a text from them before?
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